TUMI was founded in 1975 by the American entrepreneur Charlie Clifford, a Peace Corps volunteer and importer of leather bags from South America. During the 1980s, Tumi introduced ultra-functional travel bags to the market in ballistic nylon, establishing itself as an innovative brand in the reference sector. Over the years, Tumi has extended its product range, from wallets to clothing to eyewear, increasingly strengthening its leadership by attracting passionate consumers from all over the world thanks to a unique mix of design and unparalleled performance. For over 45 years, Tumi has been synonymous with innovation, design, craftsmanship and world-class customer service worldwide, creating a legacy of excellence and success that is reflected in every aspect of the brand.
The concept is based on the meaning of emotions and on the expression of what we feel inside. INSIDE OUT is a concept that proposes a journey in which each element becomes an emotion. It is a journey that begins outside the store and continues inside, until it reaches the beating heart of the experience. The consumer himself is the one who makes the entire journey possible. He is the protagonist and the fuel of the experience itself.
The beating heart of the experience consists of an experiential simulator, a woom that uses virtual reality to simulate the journey the customer will take. A software set by the user himself will create the weather situation and communicate the social, cultural and political information of the country the costumer is about to visit. In this way, the simulator enables the costumer to get to know both himself and the reality he will be confronted with.
